- By: Kw Singh, 2008-06-03
Every single website and its owner have the opportunity to make some great money by displaying Google Adsense ads on it. Although many webmasters are making a nice income with these ads, many aren't. Every single website and its owner have the opportunity to make some great money by displaying Google Adsense ads on it. Although many webmasters are making a nice income with these ads, many aren't. Many people say that all you have to do is put up a website and you'll be making over $100 a day with Google Adsense. It does sound simple and it is, but you will need to optimize your site so that you do generate more and more clicks on the ads that are sitting on your site.
The first thing that you need to do is to Place the Google Adsense ads in the right spot of the page. This will determine how much money you will make each day. It is very important that you place the ad at the top of the page (above the fold) on your website in order to get the most clicks. What this really means is that you will want to place the Adsense code that Google gives you high enough on the page so that your visitors do not have to scroll down to see the Google ads. If you choose to have the ads right at the top above everything else then do that. By placing the Google Adsense ads at the top of your website above the fold, there is a greater chance that people will click on the ad, which will help your site generate a higher click through rate also known as CTR. The reason for this is because the majority of your visitors will not scroll down the page and look at it.
A lot of the time, people look over the top part of the page without worrying about scrolling down. The way you blend the ads with the rest of your page can determine if the ad is visually appealing or not. It is very crucial to make the Google Adsense ads look like your site and not another ad. You can do this by making the font and color of the ad's text similar to the rest of the page. I also recommend that you blend the background of the ad with the background of your page. It should basically have the same color. Google gives you the option to go into your account and customize your ads in different fonts and colors. This will help you blend the ads to your site. Make sure that you don't use the banner ads on your site because this will decrease your click through rate.
People who visit your website usually try to avoid any banner and picture ads that they see. If you want to increase your click through rate, you will want to add text ads. Google gives you that option so use it.
Here are some other small tips to increase your Adsense income:
1. Google has confirmed that using the 336x280 rectangle ad block size does have the highest click through rate. Using this ad size will increase your click through rate and the income that you generate.
2. Using a blue underline for the links can also improve your click through rate. This allows the ads to actually stand out and look clickable.
If you follow the advice given above, you can improve your CTR and make more money with Google Adsense.
Did you find this article useful? For more useful tips & hints, Points to ponder and keep in mind, techniques & insights pertaining to Google Adsense, Do please browse for more information at our website :- The Google Fund
Tuesday, June 3, 2008
Sunday, May 18, 2008
Visit Promotional Items Blog
- By: Ken Wilson, 2008-05-18
The Promotional Items Blog contains different tips posted by contributors, regarding how to promote your company, how to get organized. If you visit FortePromo, you will find here many promotional products that will make this possible.
If you own a company, you can provide customers and clients with useful promotional products that may improve their life. Such a product is the best companion safety kit. It has 12 pieces and includes jumper cables, warning triangle, gas siphon, Mylar blanket, bungee cords, glow sticks, gloves, flashlight and tire gauge all in a convenient carrying case.
If you own an automotive shop, car dealership or any vehicle-related business, the safety kits are a great way to promote your company. Since 24-hour rush service is available, you can also order these items to hand out as prizes for your upcoming car rally or antique car club. You can choose from a selection of auto accessories such as imprinted ice scrapers, custom CD cases and personalized phone holders. Another advice posted on the Promotional Items Blog is about how to organize your time better.
The promotional products include the clock pencil caddy that can help you to get organized. This product looks great on a desk and conveniently displays the time, date, day and temperature, as well as holding pens or pencils.
You can screen print your company name and logo so everyone reminds your company whenever they sit at their desk. Give these promotional products away as a raffle prize during your tradeshows or hand them out to employees after they have attended an organizational seminar. You can give everyone a great head start with the convenient clock pencil caddies. You will not have any more excuses about arriving late to board meetings.
The Promotional Items Blog informs you about some other promotional products supplied by FortePromo, such as custom clock items including desk clocks, wall clocks, calculator clocks, picture frame clocks and grandfather clocks. You will even find unique promotional clock items such as the amazing pendulum pen or handy icon digital clock keychain.
FortePromo has more than 800000 different promotional products that can be customized with your logo. The diverse product range includes promotional pens and promotional travel mugs, custom USB flash drives and key chains, promotional bags, tote bags and backpacks, corporate apparel and custom t-shirts, promotional stress balls and more.
The custom products make great corporate promotional gifts, and employee gifts. Imprinted promotional products can be used to market your business creatively, advertise a fundraising event, build customer loyalty, thank employees and provide team incentives. The right promotional corporate gift or promo product will leave a positive lasting impression.
The industry experts can offer you unique branding ideas for promotions, corporate holiday gifts or business gifts. FortePromo guarantees to ship your promotional item or custom products in time for your upcoming event. If you will find the same custom promotional item cheaper, you can return it. If you need creative corporate gifts, a custom promotional product or unique promo item, you can contact FortePromo. If you do not see it on the website, just call or e-mail to FortePromo, and the branding specialists will provide the perfect custom imprinted promotional products to fit your need.
Promotional Items Blog offers recommendations and advices that can improve your lifestyle. By visiting FortePromo, you will find varied promotional products.
The Promotional Items Blog contains different tips posted by contributors, regarding how to promote your company, how to get organized. If you visit FortePromo, you will find here many promotional products that will make this possible.
If you own a company, you can provide customers and clients with useful promotional products that may improve their life. Such a product is the best companion safety kit. It has 12 pieces and includes jumper cables, warning triangle, gas siphon, Mylar blanket, bungee cords, glow sticks, gloves, flashlight and tire gauge all in a convenient carrying case.
If you own an automotive shop, car dealership or any vehicle-related business, the safety kits are a great way to promote your company. Since 24-hour rush service is available, you can also order these items to hand out as prizes for your upcoming car rally or antique car club. You can choose from a selection of auto accessories such as imprinted ice scrapers, custom CD cases and personalized phone holders. Another advice posted on the Promotional Items Blog is about how to organize your time better.
The promotional products include the clock pencil caddy that can help you to get organized. This product looks great on a desk and conveniently displays the time, date, day and temperature, as well as holding pens or pencils.
You can screen print your company name and logo so everyone reminds your company whenever they sit at their desk. Give these promotional products away as a raffle prize during your tradeshows or hand them out to employees after they have attended an organizational seminar. You can give everyone a great head start with the convenient clock pencil caddies. You will not have any more excuses about arriving late to board meetings.
The Promotional Items Blog informs you about some other promotional products supplied by FortePromo, such as custom clock items including desk clocks, wall clocks, calculator clocks, picture frame clocks and grandfather clocks. You will even find unique promotional clock items such as the amazing pendulum pen or handy icon digital clock keychain.
FortePromo has more than 800000 different promotional products that can be customized with your logo. The diverse product range includes promotional pens and promotional travel mugs, custom USB flash drives and key chains, promotional bags, tote bags and backpacks, corporate apparel and custom t-shirts, promotional stress balls and more.
The custom products make great corporate promotional gifts, and employee gifts. Imprinted promotional products can be used to market your business creatively, advertise a fundraising event, build customer loyalty, thank employees and provide team incentives. The right promotional corporate gift or promo product will leave a positive lasting impression.
The industry experts can offer you unique branding ideas for promotions, corporate holiday gifts or business gifts. FortePromo guarantees to ship your promotional item or custom products in time for your upcoming event. If you will find the same custom promotional item cheaper, you can return it. If you need creative corporate gifts, a custom promotional product or unique promo item, you can contact FortePromo. If you do not see it on the website, just call or e-mail to FortePromo, and the branding specialists will provide the perfect custom imprinted promotional products to fit your need.
Promotional Items Blog offers recommendations and advices that can improve your lifestyle. By visiting FortePromo, you will find varied promotional products.
Monday, May 12, 2008
How to drive traffic to your blog - By: Robert Thomson, 2008-05-12
Once you set up a blog that has some useful information in it that your niche market would benefit from, it is time to start working on getting some traffic to it. The following steps will help you be able to drive some traffic to your blog:
1. Set up a Bloglet subscription form (http://www.bloglet.com) on your blog. Make sure that you invite all of your family, friends, colleagues, clients and associates to subscribe to it.
2. Set up a MyYahoo.com feed in order to ensure that Yahoo will spider your blog on a regular basis.
3. Spend some time reading and commenting on other blogs that belong to the same niche as your blog. You will want to write more than "nice blog" or "great post." Instead, spend a few minutes writing intelligent, useful comments then linking back to your own blog.
4. Every time that you publish a blog post, make sure that you use PingOMatic.com to ping the various blog directories and let them know that you have updated your blog.
5. Make sure that you submit your blog to traditional Search Engines.
6. Submit your blog to blog directories. You can find a comprehensive list of these directories at http://www.masternewmedia.org/rss/top55/
7. Place a link to your blog in your own email signature as well as on every page of your web site.
8. If you have a newsletter, place a link to your blog in every issue.
9. Include a link to your blog in all of your autoresponder sequences, sales letters, reports and white papers.
10. Your blog's URL should be on all of your business cards, brochures and fliers.
11. Make sure that your RSS feed can be easily subscribed to. Many people enjoy subscribing to these feeds via their aggregators (news readers), so you definitely do not want to miss out on this type of traffic.
12. It is important that you post on your blog on a regular basis in order to keep your subscribers interested enough to continuously return to your blog.
13. Whenever you quote or refer to another blog in your posts, you need to make sure to use Trackback links. By doing this you will be sending a message to the owner of the other blog allowing them to know that you have posted a reference to their blog's post. This is also beneficial to your blog as well since your blog's link will now be visible on their blog.
14. Post articles in various article directories with a link back to your blog.
If you spend time daily doing these things you will be able to watch your blog's traffic quickly grow. If you looking for a decent blog web hosting plan, you can search at http://www.topwebhostingreviews.org/blog-web-hosting , and for more web hosting rebate and web hosting deal you can search at hosting-rebate.com
Top Web Hosting Reviews is blog web hosting review site. Find the best blog hosting and web hosting rebate.
1. Set up a Bloglet subscription form (http://www.bloglet.com) on your blog. Make sure that you invite all of your family, friends, colleagues, clients and associates to subscribe to it.
2. Set up a MyYahoo.com feed in order to ensure that Yahoo will spider your blog on a regular basis.
3. Spend some time reading and commenting on other blogs that belong to the same niche as your blog. You will want to write more than "nice blog" or "great post." Instead, spend a few minutes writing intelligent, useful comments then linking back to your own blog.
4. Every time that you publish a blog post, make sure that you use PingOMatic.com to ping the various blog directories and let them know that you have updated your blog.
5. Make sure that you submit your blog to traditional Search Engines.
6. Submit your blog to blog directories. You can find a comprehensive list of these directories at http://www.masternewmedia.org/rss/top55/
7. Place a link to your blog in your own email signature as well as on every page of your web site.
8. If you have a newsletter, place a link to your blog in every issue.
9. Include a link to your blog in all of your autoresponder sequences, sales letters, reports and white papers.
10. Your blog's URL should be on all of your business cards, brochures and fliers.
11. Make sure that your RSS feed can be easily subscribed to. Many people enjoy subscribing to these feeds via their aggregators (news readers), so you definitely do not want to miss out on this type of traffic.
12. It is important that you post on your blog on a regular basis in order to keep your subscribers interested enough to continuously return to your blog.
13. Whenever you quote or refer to another blog in your posts, you need to make sure to use Trackback links. By doing this you will be sending a message to the owner of the other blog allowing them to know that you have posted a reference to their blog's post. This is also beneficial to your blog as well since your blog's link will now be visible on their blog.
14. Post articles in various article directories with a link back to your blog.
If you spend time daily doing these things you will be able to watch your blog's traffic quickly grow. If you looking for a decent blog web hosting plan, you can search at http://www.topwebhostingreviews.org/blog-web-hosting , and for more web hosting rebate and web hosting deal you can search at hosting-rebate.com
Top Web Hosting Reviews is blog web hosting review site. Find the best blog hosting and web hosting rebate.
Wednesday, April 23, 2008
Blogging 101
- By: Noel Swanson, 2008-04-23
If writing is an art, then, blogging is one way of using words to come up with an art. This is because people who are into blogging are the ones who are artistic on their own sense, carefully choosing words that would best describe their feelings, sentiments, wishes, desires, and everything.
Basically, blogs were first introduced as weblogs that refer to a "server's log file." It was created when web logging hit the virtual market. Since its inception in the mid-1990s, web logging gradually saturated the virtual community making the Internet a viable source of greater information.
However, with web logging, you still need a web site and domain names, but with blogging, you do not need anything just an account with blog providers. In most cases, these kinds of blogs are free of charge.
With the onset of blogging in the industry, personal journaling had been a common ground for people who wish to be known all over the world. However, not literally famous as this is not a case on being popular or well-known personality.
Generally, blogs are created for personal use. Like a journal, people can write their daily adventures, sentiments, and whatever ideas they want to express online.
Nevertheless, with the advent of the online businesses, blogs had gradually taken the limelight in providing businesses a chance to boost their productivity online. This is where the business blogs have taken the limelight.
Business blogs are, basically, created to advertise the services or products of a certain web site or online business in order to increase online sales.
Moreover, business blogs are also one way of promoting the company so that the other readers will know that a certain company exists online. With blogs, entrepreneurs are able to establish a name in the virtual market through articles that can be very useful in the reader's life.
From there, you can make money out of blogs by simply syndicating it to your business' web site. This can be done through the RSS technology.
So, if you are thinking to create a blog, whether for business or for pleasure, you need to know some tips that could help you get through and make your blog one of the interesting blogs online.
Here's how:
1. Consider your audience
Even if your blog is generally personal, still, it would be better to consider the minds of your readers. You have to think of something that would interest them.
After all, most of the reasons of people who write blogs are not at all confined to their own personal motives. Most of them would love to be "heard" (or read) and would love to be known, in some way or another, even for just a minute. Hence, it is very important to come with a write up that everybody can understand, not necessarily that these people can relate to it but they can understand it.
2. Pictures speaks a thousand words
To make your blogging worth the browsing effort of your readers, it would be extremely nice if you will put some pictures in it. It does not necessarily mean you have to place a picture of yourself. Any photographs will do as long as it does not pose danger or insult to anyone who will be reading your blog.
3. Make constructive and beneficial blogs
Even if you are free to write anything you wan to say to the world, still, it would be better to create some write-ups that would be beneficial to your readers.
After all, its information technology that you have there so better be inclined to provide information rather than sheer quirky entertainment.
4. Avoid making multifaceted and complicated blogs
In order to have an interesting blogs, try not to use some highly technical and highfalutin words. After all, it is not a science discourse or a debate that you are making, so better stick to simple facts and short blogs.
Bear in mind that most people who use the Internet usually do more scanning than scrutinizing each site word for word. Therefore, it would be better to come with blogs that will not bore your readers just because you have these lengthy articles.
5. Make it interactive
As much as possible and if your capacity will allow it, make your blog interactive. Yu can do this by placing some video or audio clips in your blog.
You can even place an area for comments or for some feedbacks. In this way, you can get some impressions or reactions of other people. Who knows, you might even gain some friends just by making them feel at home in your blog site.
Indeed, blogs are not created just for the mere fun of it. It also has its own purpose in the world of the Internet. Therefore, for people who wish to harness their craft, as far as writing is concerned, blogs are the best way to do it.
As they say, blogging is the contemporary term of creative and commercial writing.
Kim and Charles Petty,experts in Real Estate Market. For FREE Special Report and CD and to set up strategy meeting on how you can make Six or Seven Figures A Year Buying and Selling Properties across the USA & abroad go ViratualRealEstateInvestingProfits orcall 1-800-311-9228
If writing is an art, then, blogging is one way of using words to come up with an art. This is because people who are into blogging are the ones who are artistic on their own sense, carefully choosing words that would best describe their feelings, sentiments, wishes, desires, and everything.
Basically, blogs were first introduced as weblogs that refer to a "server's log file." It was created when web logging hit the virtual market. Since its inception in the mid-1990s, web logging gradually saturated the virtual community making the Internet a viable source of greater information.
However, with web logging, you still need a web site and domain names, but with blogging, you do not need anything just an account with blog providers. In most cases, these kinds of blogs are free of charge.
With the onset of blogging in the industry, personal journaling had been a common ground for people who wish to be known all over the world. However, not literally famous as this is not a case on being popular or well-known personality.
Generally, blogs are created for personal use. Like a journal, people can write their daily adventures, sentiments, and whatever ideas they want to express online.
Nevertheless, with the advent of the online businesses, blogs had gradually taken the limelight in providing businesses a chance to boost their productivity online. This is where the business blogs have taken the limelight.
Business blogs are, basically, created to advertise the services or products of a certain web site or online business in order to increase online sales.
Moreover, business blogs are also one way of promoting the company so that the other readers will know that a certain company exists online. With blogs, entrepreneurs are able to establish a name in the virtual market through articles that can be very useful in the reader's life.
From there, you can make money out of blogs by simply syndicating it to your business' web site. This can be done through the RSS technology.
So, if you are thinking to create a blog, whether for business or for pleasure, you need to know some tips that could help you get through and make your blog one of the interesting blogs online.
Here's how:
1. Consider your audience
Even if your blog is generally personal, still, it would be better to consider the minds of your readers. You have to think of something that would interest them.
After all, most of the reasons of people who write blogs are not at all confined to their own personal motives. Most of them would love to be "heard" (or read) and would love to be known, in some way or another, even for just a minute. Hence, it is very important to come with a write up that everybody can understand, not necessarily that these people can relate to it but they can understand it.
2. Pictures speaks a thousand words
To make your blogging worth the browsing effort of your readers, it would be extremely nice if you will put some pictures in it. It does not necessarily mean you have to place a picture of yourself. Any photographs will do as long as it does not pose danger or insult to anyone who will be reading your blog.
3. Make constructive and beneficial blogs
Even if you are free to write anything you wan to say to the world, still, it would be better to create some write-ups that would be beneficial to your readers.
After all, its information technology that you have there so better be inclined to provide information rather than sheer quirky entertainment.
4. Avoid making multifaceted and complicated blogs
In order to have an interesting blogs, try not to use some highly technical and highfalutin words. After all, it is not a science discourse or a debate that you are making, so better stick to simple facts and short blogs.
Bear in mind that most people who use the Internet usually do more scanning than scrutinizing each site word for word. Therefore, it would be better to come with blogs that will not bore your readers just because you have these lengthy articles.
5. Make it interactive
As much as possible and if your capacity will allow it, make your blog interactive. Yu can do this by placing some video or audio clips in your blog.
You can even place an area for comments or for some feedbacks. In this way, you can get some impressions or reactions of other people. Who knows, you might even gain some friends just by making them feel at home in your blog site.
Indeed, blogs are not created just for the mere fun of it. It also has its own purpose in the world of the Internet. Therefore, for people who wish to harness their craft, as far as writing is concerned, blogs are the best way to do it.
As they say, blogging is the contemporary term of creative and commercial writing.
Kim and Charles Petty,experts in Real Estate Market. For FREE Special Report and CD and to set up strategy meeting on how you can make Six or Seven Figures A Year Buying and Selling Properties across the USA & abroad go ViratualRealEstateInvestingProfits orcall 1-800-311-9228
Friday, April 11, 2008
The power of the BLOG!
- By: Kw Singh, 2008-04-10
Once you know what a blog is, you may ask: How does this help my business? How does it help me to stand out?
1. Team Communication. Companies use blogs internally to communicate project status to stakeholders and managers. It beats clogging everybody's email with mass broadcasts. It allows these missives to be archived, indexed and easily searched.
2. Enrich Your Clients. You can easily link to articles and resources relevant to your readers and their needs. You can more easily attract experts to provide value-added content to your audience.
3. Get to Know Your Customer. Nobody buys from someone they do not know. Blogging allows you to demonstrate your expertise and point-of-view quickly and easily. In addition, blogs allow the customers to receive your updates in the format they choose.
4. Collaborate. You can create your own marketing buzz to drive attention and buyers to your products and services. Some companies use internal blogs to report on projects or to track work groups distributed around the world.
5. Research and Development. Weblogs are the perfect forum to test out new ideas and receive instant feedback. You can allow others to see how you develop your products and services, and at the same time, they can tell you how best to serve them.
6. Go Global. Blogs, like other online media, allow you to take your business and ideas to a global market. Translation services are getting better every day, allowing more people to read online content in different languages.
7. Hidden Entrance to the Press. Journalists are busier than ever and blogs provide a virtual directory of pundits on any topic. You and your company can be the content expert they are looking for. Furthermore, if your company is talked about in the blogosphere it could end up using that exposure as a back door to the press.
8. Get Published. Publishers are turning to blogs to find new writing talent. Blogs can give a publisher a taste of your writing style as well as a sample of your depth of knowledge. Content specific blogs show a commitment to a certain topic or subject matter.
9. Write your book. Let your readers help you write your latest book or article. Post chapters or ideas, then let readers help you in researching, testing and suggesting ideas. Or, use a blog after your book is published to update the material or to answer questions from readers.
10. Success Stories. Invite clients to blog about their successes with your products and services - it is like a living testimonial that never ends. As clients share their experiences, your prospects can see first-hand how you can help them, too.
Did you find this article useful? For more useful tips, hints, points to ponder and keep in mind, do please browse for more information at our websites. Info Z About www.blogging.infozabout.com
Once you know what a blog is, you may ask: How does this help my business? How does it help me to stand out?
1. Team Communication. Companies use blogs internally to communicate project status to stakeholders and managers. It beats clogging everybody's email with mass broadcasts. It allows these missives to be archived, indexed and easily searched.
2. Enrich Your Clients. You can easily link to articles and resources relevant to your readers and their needs. You can more easily attract experts to provide value-added content to your audience.
3. Get to Know Your Customer. Nobody buys from someone they do not know. Blogging allows you to demonstrate your expertise and point-of-view quickly and easily. In addition, blogs allow the customers to receive your updates in the format they choose.
4. Collaborate. You can create your own marketing buzz to drive attention and buyers to your products and services. Some companies use internal blogs to report on projects or to track work groups distributed around the world.
5. Research and Development. Weblogs are the perfect forum to test out new ideas and receive instant feedback. You can allow others to see how you develop your products and services, and at the same time, they can tell you how best to serve them.
6. Go Global. Blogs, like other online media, allow you to take your business and ideas to a global market. Translation services are getting better every day, allowing more people to read online content in different languages.
7. Hidden Entrance to the Press. Journalists are busier than ever and blogs provide a virtual directory of pundits on any topic. You and your company can be the content expert they are looking for. Furthermore, if your company is talked about in the blogosphere it could end up using that exposure as a back door to the press.
8. Get Published. Publishers are turning to blogs to find new writing talent. Blogs can give a publisher a taste of your writing style as well as a sample of your depth of knowledge. Content specific blogs show a commitment to a certain topic or subject matter.
9. Write your book. Let your readers help you write your latest book or article. Post chapters or ideas, then let readers help you in researching, testing and suggesting ideas. Or, use a blog after your book is published to update the material or to answer questions from readers.
10. Success Stories. Invite clients to blog about their successes with your products and services - it is like a living testimonial that never ends. As clients share their experiences, your prospects can see first-hand how you can help them, too.
Did you find this article useful? For more useful tips, hints, points to ponder and keep in mind, do please browse for more information at our websites. Info Z About www.blogging.infozabout.com
Friday, March 21, 2008
Why Your Business Needs a Blog
- By: Scott C. Margenau, 2008-03-21
Every business, regardless of its size, needs a blog. I know what you’re thinking: “But I have a professional image to uphold. How can a blog possibly attract new customers and how can it provide them with the information they need?” The answer is simple: A blog can be one of the most decisive public relations tools in your marketing and branding tool kit. Read on and I’ll educate you on the basics of blogs.
What is a blog?
The term “blog” is slang for “web log.” Wikipedia defines a blog as “a web site where entries are written in chronological order and are commonly displayed in reverse chronological order.” The word can also be used as a verb, meaning to maintain or add content to a blog. To get a feel for the wide use of blogs, consider the following: In September 2007, blog search engine Technorati tracked more than 106 million blogs. Some notable corporations that use blogs are HP, Google, Microsoft and ImageWorks Studio.
Myths and Facts
No doubt the last thing you need is a lecture on the latest Web 2.0 strategies. However, I should correct a few common misconceptions about blogs, as well as why web design companies use them as an effective method for reaching out to their audience.
Myths
Blogs are used only by teenagers.
You need to spend many hours every day to maintain a blog.
You need to know HTML and have other coding skills to blog.
Facts
Blogs allow a company to control the editorial content of the web site while restricting/blocking users’ comments.
Blogs can be updated as often as you wish. But to make them more effective and valuable to your audience, update them often.
Blogs require no knowledge of HTML or special coding. There are
numerous blogging software packages on the market that are free.
Blogs allow companies to quickly get information out to customers, unlike traditional communication methods.
Blogs are an inexpensive way to effectively communicate and share information with your audience.
Blogs comprise text and external links, making them search engine-friendly.
Benefits of Corporate Blogging
In January 2007, Forrester released a research study centered on “The ROI of Blogging – The ‘Why’ and ‘How’ Of External Blogging Accountability” by Charlene Li and Chloe Stromberg.
According to the study, some of the benefits of corporate blogging are:
Greater brand visibility in mainstream media on the Web
Word-of-mouth advertising
Improved brand perception
Instantaneous consumer feedback
Increased sales efficiency
Fewer customer service-driven PR blowups
The Outcome
Consumers are better educated today because of the vast amounts of information available on the Internet. Not only will a blog convey information to your target demographic faster and cheaper than traditional means, but when coupled with search engine benefits, brand visibility, and a value-based proposition, a blog should be an essential part of your marketing platform.
For more information, please contact sales@imageworksstudio.com.
Scott C. Margenau is president of image works Studio, an award-winning website design agency, branding marketing firm specializing in online and off-line media in advertising, web development, brand development and promotion.
Every business, regardless of its size, needs a blog. I know what you’re thinking: “But I have a professional image to uphold. How can a blog possibly attract new customers and how can it provide them with the information they need?” The answer is simple: A blog can be one of the most decisive public relations tools in your marketing and branding tool kit. Read on and I’ll educate you on the basics of blogs.
What is a blog?
The term “blog” is slang for “web log.” Wikipedia defines a blog as “a web site where entries are written in chronological order and are commonly displayed in reverse chronological order.” The word can also be used as a verb, meaning to maintain or add content to a blog. To get a feel for the wide use of blogs, consider the following: In September 2007, blog search engine Technorati tracked more than 106 million blogs. Some notable corporations that use blogs are HP, Google, Microsoft and ImageWorks Studio.
Myths and Facts
No doubt the last thing you need is a lecture on the latest Web 2.0 strategies. However, I should correct a few common misconceptions about blogs, as well as why web design companies use them as an effective method for reaching out to their audience.
Myths
Blogs are used only by teenagers.
You need to spend many hours every day to maintain a blog.
You need to know HTML and have other coding skills to blog.
Facts
Blogs allow a company to control the editorial content of the web site while restricting/blocking users’ comments.
Blogs can be updated as often as you wish. But to make them more effective and valuable to your audience, update them often.
Blogs require no knowledge of HTML or special coding. There are
numerous blogging software packages on the market that are free.
Blogs allow companies to quickly get information out to customers, unlike traditional communication methods.
Blogs are an inexpensive way to effectively communicate and share information with your audience.
Blogs comprise text and external links, making them search engine-friendly.
Benefits of Corporate Blogging
In January 2007, Forrester released a research study centered on “The ROI of Blogging – The ‘Why’ and ‘How’ Of External Blogging Accountability” by Charlene Li and Chloe Stromberg.
According to the study, some of the benefits of corporate blogging are:
Greater brand visibility in mainstream media on the Web
Word-of-mouth advertising
Improved brand perception
Instantaneous consumer feedback
Increased sales efficiency
Fewer customer service-driven PR blowups
The Outcome
Consumers are better educated today because of the vast amounts of information available on the Internet. Not only will a blog convey information to your target demographic faster and cheaper than traditional means, but when coupled with search engine benefits, brand visibility, and a value-based proposition, a blog should be an essential part of your marketing platform.
For more information, please contact sales@imageworksstudio.com.
Scott C. Margenau is president of image works Studio, an award-winning website design agency, branding marketing firm specializing in online and off-line media in advertising, web development, brand development and promotion.
Tuesday, March 18, 2008
Make Money Online
- By: Dmitrijs23 Kononovs32, 2008-03-18
Social Network
One of the most crucial inventions of the 20th century was undoubtedly the internet technology. Ever since its application in praxis, the internet technology has created a kind of revolution all through. It has remodeled the definition of so many aspects of life itself. It wouldn’t be an overstatement to comment that the phenomenon of globalization itself is largely, if not wholly, a result of internet applications. So overwhelming is its presence and impact on human life in the 21st century that we can barely think of anything that is totally independent of internet applications. A great instance in this regard would be the internet sites for social network.
A social network site does exactly what the name itself suggests. These sites build social network online. That means people share their interests and several kinds of activities through these sites. Exploring a social network site also enables one to explore the interests of other people. Needless to say, this comparatively new phenomenon has become immensely popular ever since its inception and the popularity of the various sites that deal in such social network service are ever on an increase.
In most cases the social network sites are structured into several ways that the users can employ to interact with each other. Go to any such site. As you get yourself registered, you will find that there are several options like messaging, chat, voice chat, discussion groups, sharing of files, e-mailing system, and so on. There are so many sites that revolve round this aspect of social network. Some of the most popular social network sites are MySpace, Facebook, Orkut, Bebo, and Friendstar. Each of these sites comes up with their own ways of classifying the services. For instance there are often categories such as the former classmates, etc. where you may search for the friends whom you last met during your school or college days. There are other similar kinds of categories that make your task of search quite easy.
There are several business applications of the social network sites as well. The fact that such sites connect so many people all across the globe against almost no cost attracts several small business enterprises or the entrepreneurs. A social network site can indeed go a long way in helping such people in extending their base of contacts. The companies that sell several products and services too are drawn towards the social network sites. These sites prove to be great tools for management of relationship with the customers on a direct basis. Needless to say, the popularity of the sites of social network also attracts several business enterprises to campaign with their ads.
It may sound a bit idealistic; but it’s a fact that the sites for social network are often employed with the purpose of realizing some social good. There are the places like the SixDegrees.org that provide great platform to people who love thinking and here they can communicate with like minded people so that their positive energy finds a successful vent. Thus, there is a multitude of ways in which the social network sites prove to be unique and add a humane touch to the internet applications.
Dmitrijs Kononovs is author of this article on Futurama Benders Big Score Review. Find more information about Make Money On Blogs here
Social Network
One of the most crucial inventions of the 20th century was undoubtedly the internet technology. Ever since its application in praxis, the internet technology has created a kind of revolution all through. It has remodeled the definition of so many aspects of life itself. It wouldn’t be an overstatement to comment that the phenomenon of globalization itself is largely, if not wholly, a result of internet applications. So overwhelming is its presence and impact on human life in the 21st century that we can barely think of anything that is totally independent of internet applications. A great instance in this regard would be the internet sites for social network.
A social network site does exactly what the name itself suggests. These sites build social network online. That means people share their interests and several kinds of activities through these sites. Exploring a social network site also enables one to explore the interests of other people. Needless to say, this comparatively new phenomenon has become immensely popular ever since its inception and the popularity of the various sites that deal in such social network service are ever on an increase.
In most cases the social network sites are structured into several ways that the users can employ to interact with each other. Go to any such site. As you get yourself registered, you will find that there are several options like messaging, chat, voice chat, discussion groups, sharing of files, e-mailing system, and so on. There are so many sites that revolve round this aspect of social network. Some of the most popular social network sites are MySpace, Facebook, Orkut, Bebo, and Friendstar. Each of these sites comes up with their own ways of classifying the services. For instance there are often categories such as the former classmates, etc. where you may search for the friends whom you last met during your school or college days. There are other similar kinds of categories that make your task of search quite easy.
There are several business applications of the social network sites as well. The fact that such sites connect so many people all across the globe against almost no cost attracts several small business enterprises or the entrepreneurs. A social network site can indeed go a long way in helping such people in extending their base of contacts. The companies that sell several products and services too are drawn towards the social network sites. These sites prove to be great tools for management of relationship with the customers on a direct basis. Needless to say, the popularity of the sites of social network also attracts several business enterprises to campaign with their ads.
It may sound a bit idealistic; but it’s a fact that the sites for social network are often employed with the purpose of realizing some social good. There are the places like the SixDegrees.org that provide great platform to people who love thinking and here they can communicate with like minded people so that their positive energy finds a successful vent. Thus, there is a multitude of ways in which the social network sites prove to be unique and add a humane touch to the internet applications.
Dmitrijs Kononovs is author of this article on Futurama Benders Big Score Review. Find more information about Make Money On Blogs here
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