Article by Pavel Lenshin
Internet enterpreneur, marketer and writer
Blog is a short of "weB LOG" or a method of storing any kind
of information online. Such organized informational posting
and archiving was named "Blog".By the form Blog represents
an updated web-site of current and archived posts. A
dead-simple concept turned out to be extremely powerful in
terms of satisfaction of Internet community needs.
People online look for fresh, relevant information on a
certain topic and this is where Blogs come into arena and
win that battle for a visitors' attention hands-down.
They give you exactly what you need - targeted, updated
information on any given topic, with an access to archive,
search functions and even some sort of interactive
experience as you can usually read comments of other
visitors and participate in a small discussion like on a
message board.
Why Blog can be just the perfect solution you have been
looking for and how it can solve massive publishing problems
at once. Here is why Blog can be your website and
money-making system in one:
1. Blog is a simple CMS (Content Management System). It
helps you solve hundreds of little hassles webmasters were
forced to waste months before in order to solve each of them
such as means of easy creating new pages with automatic
cross-linking and archiving functions, installing visitor
feedback script, managing and updating navigational menu,
republishing RSS feeds and creating own feed and so on.
2. Built-in promotion. RSS feed is also a great viral
marketing tool by itself. You don't have to stuff your head
with "how-to-make-my-content-viral" problems any
"traditional" website webmaster faces.
As a Blog publisher you use the same RSS feed as a way of
syndicating your Blog content for any other websites. What
they need is adding your RSS feed to their Feed rendering
software. The technology is highly popular, so you will not
have any problems with that.
Just add your RSS feed to a number of Blog Directories, ping
(notify) Blog servers each time you make a new post (a
common built-in feature for almost all Blogs) and in 90%
case it will be enough to start your marketing ball rolling
plus reassure fast search engine indexing.
3. Built in RSS (Atom) feeds are considered by many to be
the ideal solution for all SPAM and filters problems of
"traditional" email marketers.
RSS feeds are updated automatically as soon as you make a
new post to your Blog. No more troubles with managing "email
lists", subscribers, unsubscribers, email filters, HTML
forms, SPAM complaints, follow-ups and so on and so forth.
Forget about it. RSS will help you do everything, including
follow-ups and even email courses publishing.
The difference, and many consider it to be the true benefit,
is that RSS uses so-called "pull" method of delivering a
message. Unlike "traditional" email, you don't have to send
(push) anything to anybody. When you publish a new post,
your RSS feed updates automatically, pings syndicating
websites with a new Blog post and notifies (or not) your RSS
subscribers about your new post, so they can load (pull) it
and read.
That is how RSS solves SPAM emails and SPAM filters problems
with one stone. Your subscribers just don't receive anything
to be complained or worried about. They just personally
subscribe to your RSS feed (no one can subscribe for them)
with their special RSS reader program (RSS aggregator,
available free everywhere on the net). Then they
periodically and mostly automatically load your new Blog
posts. If they don't like it, they just remove your RSS feed
from their RSS feed aggregator software and that's all.
Unlike email you cannot "push" your post to their RSS soft
without their wish. Depending on set options, they need to
manually, semi-automatically or automatically load your Blog
post themselves.
Don't get me wrong, I'm not against email. Quite the
contrary, at some point, when you feel that you have a lot
of spare time because of advantages that RSS brings, I
strongly advise you to add email marketing to your arsenal.
It does help you out in some special occasions. It is just
you won't rely on email as the only money-making resource
and will use it professionally as a great add-on instrument,
limiting its possible negative effects.
From what you can see, blogs are perfect and simple software
machines to run and maintain your informational business.
They proved their efficiency in small niche markets as well
as multilevel blog systems generating stable income for
their glad owners. You can be one of them.
Pavel Lenshin is an Internet entrepreneur. Discover how to
use blogging for deep and fast website indexing and maximum
profits by reading the $47 "Blog N Ping" online tutorial at
ebooks/blog-n-ping-tutorial/">http://FortuneService.com/ebooks/blog-n-ping-tutorial/ for Free.
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