By: Akhil Shahani
Now that you have decided to write a blog for your business, what is the next step for you? How do you go about creating that blog? We’ve put together a list of 5 tips to help you on your way:
1. Know your audience – Who are the people that you are targeting? As with any strategy for a good business, it is critical that you identify your niche audience. Answering this question will help you write a blog that will keep the readers interested.
2. Locate your blog – Choose a good site where you want to blog. There are different blog sites available on the internet, some of which are free and allow you to start blogging immediately. If you want to register your own domain name and run your blog on your own server, you will need to install server side blog software. Many web hosts offer an automatic installer that will get your site up and running quickly. Once you have selected the site where you want your blog located, register yourself to create an account. Create a unique title for your blog and provide a brief description that will let others know what it is all about.
3. Choose a template – Most blog sites give you different options for your blog design. Choose one that matches your taste and is in keeping with the theme. Most of them also let you customize it with your own html code, but if that is not your cup of tea, leave it alone – most templates are pretty good. Make sure that the template that you choose reflects the kind of business that you are running - go in for a professional look with corporate colors.
4. Write effectively – Write a blog in such a way that it will be read, time and again. Remember, blogging is all about content. If your content isn’t interesting or relevant to your target audience, there will be no readers for your blog. Keep it brief and adopt a friendly, conversational tone
5. Update regularly – You might think it’s easy to write a blog – well, you’re both right and wrong. Setting one up is simple, but maintaining it on a long term basis is something else altogether. Post messages often and your audience will keep coming back for more. Regular updates to the content on your blog increases your visibility on search engines. Add more information, tips and commentary and invite comments and feedback. Do your best to post at least two or three times a week to keep your visitors interested and coming back for more
To increase the effectiveness of your blog, you could also add on extras:
o Add counters to keep track of visitors to your blog.
o Offer the ability to subscribe to your blog and get posts by e-mail.
o Promote your blog by adding a link to your blog in your email signatures.
o Add advertisements to your blog to earn residual money.
Blogging is here to stay, so go ahead, hop on the bandwagon!
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Hi, I am Akhil Shahani, a serial entrepreneur who wants to help you succeed. Over the years I have run many successful businesses & made many mistakes on the way. I have created www.aykya.com to help you benefit from all I've learned on my journey. Please visit us & download our special 'Freebie of the Month' as a thank you for your visit.
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